You’ve seen them before – or, at least, you’re beginning to – and they are quickly changing (and enhancing ) the way consumers shop for goods and services.

Before Zakk Wylde spends much of his summer playing with Ozzy Osbourne, the guitar whizz is visiting Moscow.

Join the U.K.’s leading session musicians for a free lunchtime event for all guitar, tech and music enthusiasts. Gibson Guitar will host Gibson Tech Talk on Tuesday, May 1, at 1 p.m. (GMT) in the exclusive Gibson Guitar Studio in Central London (29-35 Rathbone Street, London W1T 1NJ).

Gibson has teamed up with Absolute Radio to offer one unsigned band or singer-songwriter the opportunity to perform a live set at the Sundance London Inc. Club, a 300-capacity venue located in London’s the O2. Gibson is providing all the backline and instrumentation for the scheduled bands to use across the festival, including the winner during their set.

Music for All, the charity of the U.K. musical instrument industry, is proud to announce the first annual, National Learn to Play Day taking place on March 31. It will be supported by some of the country’s top rock stars. The U.K.’s musical instrument shops, including a number of Gibson dealers, will open their doors and offer free instrument “taster” lessons to the general public.

Critically acclaimed singer-songwriter John Grant has performed an exclusive session for GQ.com at the Gibson Guitar Studio in London.

Gibson will host Gibson Tech Talk from 1 to 2 p.m. Tuesday February 7 at the Gibson Guitar Studio, 29-35 Rathbone Street, London W1T 1NJ.

On Sunday, January 29, The British Music Experience in London’s O2 welcomed highly acclaimed U.S. photographer Neal Preston for an exclusive photography masterclass.

For the first time ever, Gibson Guitar has partnered with a television station to open a Gibson Showroom. Together with FOX5 in Las Vegas, Gibson recently opened the Gibson Las Vegas Showroom.

The Gibson Through The Lens exhibition at the British Music Experience features the work of famed rock photographer Neal Preston who was the photographer of choice for artists including Led Zeppelin, The Who, Queen, Fleetwood Mac and Bruce Springsteen.