Gibson Guitar will be showcasing its latest and most innovative product to date – the Firebird X – at this year’s AES Convention, scheduled for October 20-23 at New York’s Jacob K. Javits Center; Gibson Guitar will be located at AES Booth NBR 869. Gibson will host daily demos of the revolutionary guitar, and provide an interactive area for AES attendees to experience a guitar Premier Guitar called “inspiring” firsthand.

In addition to the Firebird X from Gibson, this year’s AES attendees will find a wealth of stimulating, challenging, entertaining and informative workshops, tutorials, papers, master classes, technical tours and special events designed to hone their skills and recharge their batteries.

An evolution of the 1960s classic Gibson Firebird model, the Firebird X is loaded with groundbreaking technologies like fourth-generation Robot tuners for automatic tuning, onboard effects based on computer plug-in technology, and wireless Bluetooth pedals for unsurpassed usability on stage and in the studio.

In addition, the Gibson Firebird X is designed for compatibility with hardware and applications developed by third party companies – an industry first. Gibson’s “Pure-Analog™” Engine makes this possible in conjunction with an authorized App store, where vendors can sell Gibson-compliant applications.

Limited to 1,800 models in two unique finishes – Redolution and Bluevolution – the Gibson Firebird X retails for $5,570 MSRP.

“Innovation has always been the driving force at Gibson, and the Firebird X is nothing short of groundbreaking,” says Henry Juszkiewicz, Gibson Guitar Chairman and CEO. “The Gibson Firebird X is truly the most technologically advanced guitar ever conceived, with multiple built-in effects that take sonic capabilities to an entirely new level – while retaining the classic appeal of a finely crafted, supremely playable instrument.”